M12 Media Privacy Policy
Last Modified: [April 1, 2025]
This M12 Media Privacy Policy (the “Privacy Policy”) governs each website (the “Sites”), mobile site, application and/or other service, regardless of how distributed, transmitted, published or broadcast (each, a “Service” and collectively, the “Services”), provided by M12 Media LLC and that links to this Privacy Policy, which is binding on all those who access, visit and/or use the Services. Please read this Privacy Policy carefully. We provide this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive when you use the Services. This Privacy Policy applies only to information that we collect through the Services, including information we collect when you access, download, purchase or use any information, services, products or content offered through the Services. This Privacy Policy may be updated from time to time, and any new Privacy Policy becomes effective on the last modified date stated in such new Privacy Policy. We will notify you of any material changes by posting the new Privacy Policy on the Sites or as otherwise required under applicable law. You should consult this Privacy Policy regularly for any changes.
Information We Collect
（1） Sources of Information We Collect
We will collect the Personal Information such as the following in lawful and fair manner.
- I. Information You Provide.
- II. Information We Collect Automatically.
- III. Information We Collect from Other Entities.
（2） Categories of Information We Collect
We have collected the following categories of Personal Information within the last 12 months:
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• Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
• Characteristics of protected classifications under applicable law, such as gender.
• Commercial information, such as products or services purchased, obtained, or considered; or other purchasing or consuming histories or tendencies.
• Internet or other electronic network activity information, such as browsing history, search history, or information regarding your interaction with our Services.
• Geolocation data.
• Inferences drawn from other Personal Information.
• Sensitive Personal Information, such as account log-in or financial account information in combination with security or access code. We do not use or disclose sensitive Personal Information for purposes that, under California law, require us to support the right to limit the use or disclosure of sensitive Personal Information.
• Other information defined as personal data by applicable law.
（3） Examples of Information We Collect
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I. Information You Provide. In the course of using the Services, you are asked to provide us with certain information that could reasonably be used to contact you or identify you or your Device (defined below), or be linked or associated with you or your Device, either directly or indirectly ("Personal Information"). Personal Information you provide may include your name, phone number, credit card or other billing and payment information, email address, physical mailing address, city or state of residence, date of birth, and gender.
II. Information We Collect Automatically. We may collect certain Personal Information automatically such as your IP address or other unique identifier that is associated, on a persistent or on-going basis, with your computer, mobile phone or other device (any, a “Device”) you use to access the Services. When you use our Services, we and our third-party service providers also may automatically collect Personal Information about how you use our Services, such as the type of computer operating system you are using (e.g., Microsoft Windows or Mac OS), the type of browser you are using (e.g., Edge, Chrome, Firefox), the domain name of the Internet service provider you are using, your activity while using our Services (e.g., which of our pages you have viewed, the content viewed, and the advertisements you have been shown) (collectively referred to as “Usage Information”). We also collect information relating to your purchases from us, such as the payment method, date and time of a transaction, products purchased, the purchase prices, and other order or purchase related information.
III. Information We Collect from Other Entities. We may also collect Personal Information from our affiliates, our third-party service providers and partners, public databases, and other entities where permitted under applicable law.
（4） Cookies and Similar Tracking Technologies
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• Our Services may use software technology such as “cookies”, “local web storage”, “embedded scripts”, “pixel tags”, or other similar technologies (collectively referred to as “Tracking Technologies”). These Tracking Technologies are used to help tailor our content, allow visitors to move between associated websites without logging into each site, and other purposes related to our management of the Services. Cookies and local web storage are small text files stored locally on your Device. An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. We may use Tracking Technologies to determine how many visitors we have and how often they visit various sections of our Services, to improve or customize the content, offerings and advertisements on our Services, and for other purposes described in the “How We Use Information We Collect” section of this Privacy Policy. For example, we may use cookies and local storage to personalize your experience through our Services, such as to recognize you by your username and when you return to our Services, and to save your password and password-protected areas.
• We and our third-party service providers and/or partners may also use Tracking Technologies such as cookies to manage and measure the performance of advertisements displayed on or delivered by or through the Services. Moreover, we and our third-party service providers and/or our partners may use Tracking Technologies to monitor the behavior of and collect data about the visitors viewing a web page.
• In addition to Tracking Technologies, data collected on our web servers supply us with Usage Information about the number of visits to different pages on our Services. We use such Usage Information to improve access to content based on our visitors’ browsers and operating system types to make our content available to as many users as possible.
• By using the Services, you are consenting to the use of Tracking Technologies as set forth in this Privacy Policy. You may be able to change your privacy preferences regarding the use of cookies and similar Tracking Technologies through your browser. Please be aware, however, that blocking cookies and other Tracking Technologies may affect your online experience and may prevent you from enjoying the full features offered through our Services. Please know that certain areas and features of our Services can only be accessed in conjunction with cookies or other Tracking Technologies, and you should be aware that disabling cookies or other Tracking Technologies may prevent you from accessing some of our content.
• Please note we and our third-party service providers may monitor visits to our Services and sessions of users with Tracking Technologies, including cookies. This monitoring may log the details of your visits to our Services and information generated in the course of using our Services, such as clicks, page visits, text entered, how long you spent on a page, and other details of your visits to or actions on our Services. We may also share any of the data collected by these Tracking Technologies with third parties for our business purposes.
We do not currently take actions to respond to “Do Not Track” signals from browsers because a uniform technological standard has not yet been developed.
（5） Children’s Personal Information
The Services are not intended for children under the age of [13]. We do not knowingly collect Personal Information about users in this age group. If you believe your child has provided Personal Information to us, please contact us via the email address listed in the “Contact Us” section, and we will work to delete it.
How We Use Information We Collect
We may use your personal information for the following purposes or as otherwise described at the time of collection. For example, we use personal data for the following purposes:
| Purpose | Example | Categories of Personal Information |
|---|---|---|
| Provision and maintenance of our services. |
• to provide the Services, features and content • to administer your use of the Services and any account associated with the Services • to enable users to enjoy and easily navigate the Services • to fulfill requests you may make • to provide service announcements • to communicate with you • for enforcement of our agreement with you, such as the M12 Media Terms of Service • Short-term, transient use, including contextual non-personalized advertising shown as part of your current interaction with us • Providing services on our behalf or on behalf of another, including maintaining or servicing accounts, providing customer service, fulfilling transactions, verifying identity information, processing payments, and other services |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
| Development and improvement of our services. |
• to improve the Services, features and content • Conducting internal research to develop and demonstrate technology; and • Conducting activity to verify, enhance, and maintain the quality or safety of our Services. |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
| Security and prevention of unauthorized use. |
• to protect the security and integrity of our business and the Services • for our compliance with applicable laws, rules, and regulations • Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes • Debugging to identify and repair errors in our systems; |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
| Provision of Services optimized for you. |
• to better understand your needs and interests, including by monitoring and analyzing your use of the Services • to personalize your experience • to provide you with further information and offers from us or third parties that we believe you may find useful or interesting, including newsletters, marketing or promotional materials and other information on related services • Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
We may also use your Personal Information for purposes for which we provide you additional notice or with your consent, as permitted under applicable law.
We do not process your Personal Information for profiling in furtherance of “decisions that produce legal or similarly significant effects”, as such term is defined under applicable law.
We may deidentify Personal Information about you or receive deidentified information about you, and we may use and disclose such information for any purpose in accordance with applicable law. We will maintain deidentified information in a deidentified form and will not reidentify such information, except in accordance with the requirements of applicable law.
Information Sharing and Disclosure
（1） We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.
| Categories of third parties to whom PI is Disclosed | Categories of Personal Information | Examples of situations of disclosure |
|---|---|---|
| Affiliates (e.g., parent company, sister companies, subsidiaries, etc.) |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
• We may disclose Personal Information to our corporate affiliates in accordance with applicable law. We may sell, transfer or otherwise share some or all of our assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets, or in the event of bankruptcy. |
| Members of Our Services |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
• In addition to your username, any comments or submissions that you post via the Services will be publicly available. Any information you choose to provide in a comment or a submission should reflect how much you want other users to know about you. We recommend that you safeguard your Personal Information and sensitive information, and we encourage our members to think carefully about what information about themselves they disclose in their comments or submissions. |
| Service Providers |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
• We may employ our affiliates, third party companies, and individuals to facilitate the Services, to provide the Services on our behalf, to perform services related to administration of the Services (including, without limitation, bill and credit card payment processing, maintenance, hosting and database management services, web analytics and administration). These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. |
| Marketing and advertising partners |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
• Like many companies, we do not monetize Personal Information but use Personal Information to serve personalized content and advertising to you, including by sharing your Personal Information with our marketing and advertising partners. This use may be deemed as processing of Personal Information for “targeted advertising”, “sharing” of Personal Information for “cross-context behavioral advertising”, or a “sale” of Personal Information for valuable consideration under certain state-level privacy laws in the United States. • We process opt-out preference signals from Global Privacy Control (“GPC”), which is a browser-level technical specification that you can use to inform websites that you opt out of “sales”, “sharing”, or “targeted advertising”. If you use GPC, our Sites will treat the browser and device you use to access our Sites as opted-out from “sales”, “sharing”, or “targeted advertising”. You may learn how to set up GPC by visiting https://globalprivacycontrol.org/. |
| Government or law enforcement |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
• We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect our (or a third party’s) property and rights, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or which we deem at risk of being, illegal, unethical, inappropriate or legally actionable. |
| Other Third Parties |
• Identifiers • Characteristics of protected classifications under applicable law • Commercial information • Internet or other electronic network activity information • Geolocation data • Inferences drawn from other Personal Information. • Account log-in or financial account information • Other information defined as personal data by applicable law. |
• We may also disclose Personal Information as may be necessary to detect security incidents and fraudulent or illegal actions, in accordance with your consent or direction, or as otherwise may be required or permitted by applicable law. |
（2） International Transfer
Your information may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information through our Services, please be advised that we transfer Personal Information to the United States and process it there. Your use of the Services followed by your submission of such information represents your agreement to that transfer.
Retention of Personal Information
We retain Personal Information for the length of time needed to carry out the purposes described in this Privacy Policy. We also retain Personal Information for related business purposes, security, legal compliance, and disputes and claims handling, consistent with our retention policy and as permitted by applicable law.
（1） Changing or Deleting Your Information
All members may review, update, correct or delete the Personal Information in their registration profile by logging into their account and changing the "account information" associated with their account. We will make good faith efforts to make the requested changes in our then-active databases. If you make changes, information may persist internally for administrative purposes, and that residual data may remain on backup media or for other reasons. We may also retain an archived copy of your records as required by law or for legitimate business purposes. Note that if you have made any public postings on or through the Services, and you subsequently deactivate your account, those posts usually will not be removed.
（2） Security
We have put in place commercially reasonable physical, electronic, and managerial procedures in an effort to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. However, no data transmission over the Internet, wireless transmission, or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect. You use our Services and provide us with your information at your own risk.
Your Privacy Rights
（1） You may have certain rights related to your Personal Information, including the following.
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• Right to Know. The right to confirm whether we process your Personal Information and request access to Personal Information (including, if applicable, in a portable and readily usable format, or certain additional information about how we disclose your Personal Information).
• Right to Delete. The right to delete Personal Information that we have collected about you.
• Right to Correct. The right to correct inaccurate Personal Information that we maintain about you.
• Right to Opt Out. The right to opt out of the sale of your Personal Information or the processing of your Personal Information for targeted advertising.
• Right to Nondiscrimination. The right not to receive discriminatory treatment by us for the exercise of your privacy rights under applicable law.
（2） Procedure for request to exercise your right
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I. Exercising your right. You may request to exercise these rights by:
• Sending us an email at support@mail.bookwalker.jp.
• Please note, we also process GPC signals as further described in the “Information Sharing and Disclosure” section of this Privacy Policy.
II. Verification of Identity. As required or permitted under applicable law, we will take steps to verify your identity before acting on your request to exercise your rights. We may require you to provide your [first name, last name, email address, the amount of your last transaction, and the date of your last transaction] to verify your identity in response to exercising requests of the above types. We may limit our response to your exercise of the above rights as permitted under applicable law. When you submit a request to exercise your rights described above, we will use the information you provide to process your request and to maintain a record of your request and our response, as permitted under applicable law.
III. Authorized agents. Under applicable law, you may be able to designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. We will require the agent to provide proof of that written permission. To the extent permitted by law, we may require you to verify your own identity in response to a request, even if you choose to use an agent. If you are an authorized agent submitting a request on behalf of a consumer, please send us an email at support@mail.bookwalker.jp.
IV. Appeal. If your rights request is denied, you may lodge an appeal with us. The response to your rights request will inform you of any appeal rights you may have and how you may exercise them.
Contact Us
If you have any questions or concerns about this Privacy Policy or how we use your Personal Information, please contact us at support@mail.bookwalker.jp.